Herd Mentality Outlets

Join the Locked On Bills subtext to get Joe Marino's first reaction to all Bills' news, in-game texts, all-22 film breakdowns, access to the Discord Channel and more!

Joe Marino delivers year-round written analysis on the Buffalo Bills using film, analytics and scouting analysis to make you the smartest member of Bills Mafia!

Our Discord is a large community of Bills fans just like you! Think of it as an organized group chat. We have channels to discuss everything - there’s even a book club & movie club!

Welcome, Everydayers, to the Herd Mentality Merch Shop! Find that perfect piece of gear to show your love for the Herd!